• Uncategorized

    Are You Stuck in the Internet Marketing Paradox?

     In 2001 when I published my very first website (via a dial-up connection through AOL) it used to be all you needed was a good marketing message explaining who you are and the benefits your business had to offer. Well… The Rules Have Clearly Changed! Today there is fierce competition for internet space and every business in your market (or industry) is vying for the attention of your customers. This business rivalry has led us to a serious Internet Marketing Paradox and without a clear future vision for your business you could be stuck right in the middle of it.…

  • Selling

    How Selling Results Gets You More Customers

    Last week I had coffee with a business friend and we got talking about ways to grow her business. It’s no surprise that she has a website and uses social media, along with in-person networking, to get her marketing message…

  • Importance

    What’s More Important: Profit or Lifestyle?

     I meet with a dear friend of mine last week to talk about marketing her business and generating more revenue. It wasn’t long into the conversation when the topic turned to her lifestyle. I asked her a tough question that…

  • Executive Coaching

    Bringing Balance Back Into Business and Your Life!

    Winning in today’s fast-paced, pressure-filled and highly competitive business world is increasingly more difficult than ever before because Business No Longer Has Clear Boundaries. Stress, fatigue and being overwhelmed have become the normal way of life for business owners and corporate…

  • Increasing Revenue

    Increasing Revenue with PIC Marketing

    You may not realize this but marketing is the ONLY business activity that is responsible for bringing revenue into your business. Some may argue that it is “sales” which brings home the money, but in reality the process starts with…