Are You Stuck in the Internet Marketing Paradox?

 In 2001 when I published my very first website (via a dial-up connection through AOL) it used to be all you needed was a good marketing message explaining who you are and the benefits your business had to offer. Well… The Rules Have Clearly Changed! Today there is fierce competition for internet space and every business in your market (or industry) is vying for the attention of your customers. This business rivalry has led us to a serious Internet Marketing Paradox and without a clear future vision for your business you could be stuck right in the middle of it.…

How Selling Results Gets You More Customers

Last week I had coffee with a business friend and we got talking about ways to grow her business. It’s no surprise that she has a website and uses social media, along with in-person networking, to get her marketing message out. The question is: Can her marketing message be improved so it will give her an advantage over the competition? The answer is yes – but it is kind of a trick question because everyone (present company included) can make their marketing message better. The Value of Selling Results A small business owner typically doesn’t have hundreds of thousands of…

What’s More Important: Profit or Lifestyle?

 I meet with a dear friend of mine last week to talk about marketing her business and generating more revenue. It wasn’t long into the conversation when the topic turned to her lifestyle. I asked her a tough question that required a bit of thought. I’ll ask you the same: As a business owner, what do you want your lifestyle to be like? Let’s expand that to a series of questions: How much income do you want to make every month? How many hours per week do you want to work? How many clients do you want to see? How…

Bringing Balance Back Into Business and Your Life!

Winning in today’s fast-paced, pressure-filled and highly competitive business world is increasingly more difficult than ever before because Business No Longer Has Clear Boundaries. Stress, fatigue and being overwhelmed have become the normal way of life for business owners and corporate professionals everywhere. The cause: Nondescript and undefined work boundaries. Twenty years ago it was different, but today with the advent of email and portable information devices, our capacity to work 24-7 is only limited by exhaustion. The edges have become blurred and the amount of information we are expected to process daily has increased by an order of magnitude. The…

Increasing Revenue with PIC Marketing

You may not realize this but marketing is the ONLY business activity that is responsible for bringing revenue into your business. Some may argue that it is “sales” which brings home the money, but in reality the process starts with marketing. Without marketing there are no prospects and therefore the sales process cannot begin. Do You Make This Mistake With Marketing Your Business? Here’s how most sloe-entrepreneurs, business owners and small companies engage in marketing. First, they put together a short and concise marketing campaign which is released to the public. Second, they weed through the prospects and service what…